Start with the business change
A useful Goal describes what should become materially better for the organization. It gives business and technical owners one outcome to evaluate before anyone commits to a solution.
- Identify the outcome and accountable owner
- Explain why the change matters now
- Make important constraints visible
- Describe what credible progress would look like
Keep the Goal independent of a preferred implementation
A Goal can include a real business, regulatory, or technology constraint. It should not turn an early preference into the solution before the relevant Context and tradeoffs are understood.